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SAEC

Research, strategy, visual identity, crowdfunding campaign

SAEC is a NGO that operate on the suburb neighborhoods of São Paulo. It was started by a woman and funded on the comunity of Jardim Copacabana its main activity is social assistance, but the organization also works with psychology, education and reintegration of many families, elder, children, women that are on a precarious social condition. Now, SAEC has more than 30 branches, 50 thousand attended people and reach many of the  ​outlying districts of the city.

Crowdfunding campaign

The first work that I did for them was the strategic and visual planning of a crowdfunding campaign to raise money for their activities inside the organisation. Here are some graphic material that were thought for this work.

Internal communication

After that, Estudio Umcomum, were I worked by then, was responsible for the in-depth research on all the branches (with all hierarchy of employees) to understand what was the problem about the internal communication of the organization.

Results and project directions

After that, Estudio Umcomum, were I worked by then, was responsible for the in-depth research on all the branches (with all hierarchy of employees) to understand what was the problem about the internal communication of the organization.

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